Type: Publication, Web & Brand Marketing
Client: Designa Accessories & Guess
Location: Sydney, Australia
Date: 19.01.21
Team: Olivia Caprarelli, Eliza McDonnell & Leah Tavita
A series of print and digital tasks that I’ve completed whilst working at Designa Accessories. Where I was asked to develop a solid design/layout for Australia and New Zealand’s Guess Winter 2021 marketing collateral. With my design choices, I wanted to focus on utilising the pink/blue colour combinations and sharp triangular/rectangular shapes found in the brand imagery. To ensure consumer attraction and easy reading, I made sure to utilise negative space, bright pops of colour, white boarders and equal spacing. Overall, the print collateral I’ve created includes catalogues, advertisement flyer's, store poster backboards, product and tri-card displays. For the digital collateral, I’ve created EDM’s, web banners, social media post and resized brand imagery to load into distributor websites.
Software such as Adobe InDesign, Illustrator and Photoshop were used to create the print and digital marketing collateral. Online websites, such as MailChimp, Seller Center (The Iconic), Vendor Path (David Jones) and PEP (Myer) were used to upload EDM’s and resized brand imagery. As well as using Fiery Command (print software) and operating on commercial printers and paper cutters to produce all print collateral.
